Author: travderose

The Key To Marketing You’re Already Doing (But Need To Fix)

One of the biggest parts of selling anything is figuring out who NOT to sell your product or service to. Think about it, there are 7 billion people in this world. You can’t possibly sell to all of them. Unless you’re Facebook, your product or service is not for everybody. Almost all of those 7 billion people need to be eliminated. That’s basic marketing 101. You’re an intelligent person so you intuitively knew that but I found that it really helps to hear the principle again. The best part is that you’re already doing it! But you’re probably not doing it enough… Rack the Shotgun In his book “80/20 Sales and Marketing”, Perry Marshall calls this “racking the shotgun.” He’s got a cute little story to explain why he calls it racking the shotgun (I’ll let you read the book to hear the story). “Rack the shotgun” means triggering your audience and seeing who responds. Think about it…all the marketing, sales pitches, or webinars in the world can’t change the sale of a prospect who can’t afford your offering. Or the prospect who doesn’t care about your offering. Wasting any time or resources on them is just that…A WASTE. You’re Already Doing It Like I mentioned earlier, you’re already narrowing down your audience. Headlines in your copy are doing that. If a person isn’t interested in your headline, they’re...

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The Shoe Phone

Maxwell Smart had one so why can’t I? The shoe phone is freaking awesome! Maybe it’s not the most practical thing in the world but it’s cool! I basically built this thing in secret, nobody knew about it. So the first time I unveiled it was pretty freaking hilarious. I was out to a fancy dinner with my girlfriend Rosie. We were all dressed up and celebrating our anniversary. I asked a friend to call me at exactly 8:17pm. When 8:17 rolls around I get a phone call (I made sure to have the ringer all the way up...

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Tips For Exercise on the Road From People Who Actually Do It

Staying in shape while living on the road in an RV or van is tough to do. It’s hard enough at home but what do you do when you have limited space, limited storage, and are always in a different place? I have some tips that I’d like to share but first let’s talk to some other who are keeping fit on the road. Stephen Smith and Kalen Vavla have been kind enough to share what they do to stay in shape. When traveling with my wife Annie and our two dogs. I like staying in shape by taking...

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GoPro Stabilizer with the Extendable Pole You Already Own

I’ve been doing this for years and I’ve had a few different people stop me and mention what a great idea it is. So I decided to write a quick blog post about it even though it’s stupid easy to do. It’s a way to stabilize your GoPro shots using an expandable pole which most owners already own. This is the one that I have. Here’s how to do it: Extend the pole out so it’s about 18″ long. Make sure the skinniest section is exposed so most of the weight is towards the bottom. Lightly grip the pole...

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